Archive for May, 2009

Three in Seven

With the oversaturation of ads in the marketplace, consumers are flooded on a daily basis with different product or service offerings, and as we try to win or retain their business we run the unfortunate risk of being lost in the noise.

To avoid, or minimize, that risk, it is essential for your company to create a broad and lasting awareness in the minds of your target audience. How do you do this? By maintaining a strong brand presence that is constantly being exposed to your audience, and in a consistent format.

Branding is the act of exposing prospects to your name, logo, tagline, etc. By exposing new and current customers to your brand on a frequent basis, you are maximizing the potential that you are top of mind for these customers when they are ready to purchase the product or service that you offer. With the right ad campaign, not only will your customers know who you are, but they will actively seek out your brand to purchase.

For best results a business needs to expose each prospect to the same ad impression three times within a week. By running a very strong campaign over the course of a month you can easily create a very lasting effect on the people you would like to have as your customers. Studies show that a prospect needs to be exposed to the same ad impression three times within a week to make an impact. This does not mean they need to see the same medium, but it does mean the exposure needs to be consistent. It is important to maintain continuity through use of the same logo, business name and/or tagline in all of your promotions.

Once the brand has been created, the next step is to develop an ad campaign that will have the highest reach to your target audience. This could consist of anything from television, radio, or print to websites, online marketing, and so on. To reach the results you are looking for, contact Dailey Marketing Group today.

Benefits of Branding

As you create and build your brand identity, it is important to remember to maintain a positive image in the minds of consumers. While many people believe that branding is just the logo and tagline, the truth is that your brand is comprised of your businesses purpose, focus, and image. Listed below are just a few benefits to having a strong, positive brand identity:

– People remember you. Think about it – how many companies that have generic names are top of mind? A strong brand identity explains who you are and what you do. It ensures that consumers will know what you are about.

– Customer loyalty is gained. Consumers want quality products they can trust, and build close bonds with. If your company delivers great products and services, and has a positive brand image, people will not only remember you, but will often refer you to friends and family.

– People start to recognize you. Along with retaining customers, you want to increase your market share. By maintaining a strong presence through a good marketing campaign along with customer loyalty, even those who have yet to do business with you will know who you are and what you do. And when the times comes that they need your product or service, your company will remain top of mind.

– We live in a very brand conscious society. Consumers are willing to pay a premium price for a name brand. People commonly associate brand names with quality, and may only buy specific brands for that reason.

By staying on top of your brand image, you can only make it stronger. If you need help in building this image, call Dailey Marketing Group at 1.888.DMG.MKTG.