Microsoft’s Bing to Integrate Twitter and Facebook Posts

Microsoft planned to announce Wednesday that it had fully integrated posts from Twitter into the search results of Bing, according to people with knowledge of the company’s plans. The company also planned to announce that it had integrated Facebook status updates into Bing, according to a person with knowledge of the plans.

The announcement will be made by Qi Lu, president of Microsoft’s online services division, during a presentation at the Web 2.0 conference in San Francisco beginning at 11:30 local time. Yusuf Mehdi, senior vice president for Microsoft’s online audience business group, will conduct a demo of the service.

Representatives for Microsoft and Twitter declined to comment. A Facebook spokesman, Larry Yu, said the the company doesn’t comment on speculation.

The deal with Twitter, which was expected to be nonexclusive, had been in the works for several weeks, and Microsoft engineers had already integrated Tweets into Bing. The terms of the deal are not likely to be disclosed, but a person familiar with the negotiations said it involved a payment from Microsoft to Twitter.

It is unclear how much progress Bing has made integrating Facebook updates. But Microsoft and Facebook have been allies since October 2007, when Microsoft paid $240 million for a stake.

The deals are something of a coup for Microsoft. Both Microsoft and Google have talked with Twitter about getting access to the company’s real-time stream of conversations. In June, Bing made a first stab at offering real-time search results from Twitter, integrating tweets from some select users into its search service.

The deals will further since Microsoft unveiled the revamped search service in May.

News of the deals with Twitter and Facebook were first reported by AllThingsD, an industry blog.


By Miguel Helft AND Brad Stone

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