Archive for October, 2010

Dailey Marketing Group Launches New Meals-on-Wheels, Greater San Diego’s Website

RANCHO SANTA MARGARITA, October 29, 2010 – Dailey Marketing Group (DMG) today announced the launch of Meals-on-Wheels, Greater San Diego’s new website (

With the celebration of their 50th anniversary this year, new Meals on Wheels CEO Debbie Case felt it was a good time to redo the website and give it a facelift. She was looking for a site that would appropriately reflect their clientele and the city of San Diego, while being  more interactive for visitors and easier to navigate. Dailey Marketing Group was up for the challenge.

To meet the client’s needs, DMG designed a website that was focused on the face of their customers while producing a website that would be easy and intuitive to use. Interactivity was incorporated into the design as well. The new website permits new customers to rapidly fill out and submit an application online which results in a MOW representative contacting them to arrange for meals to be delivered. A new shopping cart was added to the site allowing customers to purchase items or tickets for events and also allowing people a simple way to donate to the foundation. Meals-on-Wheels relies on support from the community to cover 63% overall operating expenses not funded from government.

“We are so excited about our new website.  We feel the new website’s design will provide our customers, community supporters and volunteers an easier way to work with us”, remarked CEO Debbie Case.

About Dailey Marketing Group

Dailey Marketing Group is a full-service marketing and communications agency which creates brilliant ideas – both strategic and creative – delivered by the best talent out there. DMG has been named one of the top 50 agencies in Orange County ten years in a row by the Orange County Business Journal. DMG also offers eMarketing services through its eTargeting division and promotional item design and sourcing through DMG Promotions.

About Meals on Wheels, San Diego

Meals-on-Wheels home-delivers two meals a day, for seven days a week (including holidays), and provides modified diets, to seniors, age 60 and older, throughout San Diego County. In 2008, volunteers delivered 384,195 meals to 2,221 seniors.

Entrust Your Direct Mail to Agency Experts

Have you ever try hiring direct mail services to deliver your marketing collaterals to your prospective clients? If it’s one task that you haven’t tried yet, this write-up will make you realize why you should entrust your direct mail marketing to the expert. Indeed, you will uncover some great advantages that you can experience from outsourcing these services. You should also find out how your campaign can make your establish rapport with your existing and potential clients.

First, it is important to know that acquiring direct mail agency has proven to be a successful strategy towards promoting one’s business to the right audience. The government’s postal services shouldn’t be your main delivery channel all the time because you wouldn’t be so sure when your mailers would arrive. On the other hand, with private direct mail services, you are guaranteed of the exact time of arrival of your mails.

Obtaining a direct mail agency would put your business to the advantage because it essentially makes you advertise your products or services to the appropriate crowd at one. And when you advertise to the right market, you let them know about your message without further ado. In so doing, good customer relations are built. You could also be sure that your customers will continue to support your products and even introduce you to new clients.

It is also crucial to hire direct mail agency because it enables you to broaden your coverage to people who should truly be tapped by your campaign. This should help you increase your sales because your advertisements aren’t just publicized on television or through the Net; direct mailing essentially enables you to advertise directly and uncomplicatedly to your target households. You could also position your collaterals right on the doorstep of every house to achieve more impact. Indeed, widening your coverage allows you to promote your products to more potential clients in various areas.

Moreover, you can increase your power to persuade if you consistently carry out direct mailing. As your clients receive more collaterals from you, you actually convince them to believe your credibility and therefore finally buy your product or avail of your service. Truly, once you repeatedly undertake a specific marketing tactic to prospective consumers, you strengthen your power to convince your customers to take action on your offers right away.

Last but not the least, obtaining the direct mail agency of a professional company will serve as your most trustworthy instrument in flawlessly aiming your promotions to the appropriate group of people, For instance, this “exactness” will enable you to make the most of your hired direct mail services and successfully distribute your collaterals to the market you’re aiming at. Keep in mind that you can always effectively deliver your collaterals to your potential clients if you ensure that you have in your hands their precise names and locations. Indeed, you are assured of achieving success when it comes to promotions because you’re no longer marketing your business to just any group of people out there.

Nevertheless, always remember that hiring direct mail agency also requires obtaining a mailing list that you can count on anytime. This is the reason why you should partner with a company that offers competent mailing list services. But before you do this activity, see to it you have completely realized how important it is to avail of these services and what you specifically desire to obtain from this activity. Basically, companies that provide mailing list services also offer other great services that can contribute to the success of your marketing campaign. Truly, entrepreneurs will realize the benefits of hiring mailing list services whatever mailing method you prefer.

Social Marketing is Revolutionary

Social marketing is revolutionary phenomena in online marketing. Social marketing sites like Twitter, FaceBook are used to generate more and more revenue. These social networking sites are the hot places for business promotion. Twitter uses for many purposes like information and media sharing, and for business purposes. Twitter is a social tool that helps connect businesses more meaningfully with the right prospect. These sites are used by business organization as well their customer. Different people use it for different reasons, business organization uses it to connect with their customers, for sharing information, for gathering real time market information or market intelligence and undoubtedly to build relationship with their business environment may be it is internal business environment or external business environment, on the other side twitter is used by customers as well, they use twitter to tell their experience with your product, offer and for gathering more information about the product.

Twitter followers usually have a specific reason for following you. If your twitter account is for professional networking, they most likely want to hear your thoughts on relevant industry topics. Twitter thrives on the relationship between you and your followers, so almost all internet marketers use it to advertise their product. We all know social networking is about building relations. The only way to build strong relation is to follow those who follow you. There is automation software available which will help to grow twitter followers. Twitter is the cheapest way to market your online business. Twitter is a simple tool that helps connect businesses more significantly. Online businesses earn more and more profit with the increase of twitter followers, so online marketer always try to increase twitter follower. Online marketer always searches for a solution which will provide them right prospect without using any time consuming process like searching the client and then interacting with them. Many web sites provide the facility to buy twitter follower, this type of packages are available in different variants in terms of number of followers say they will provide you package of 1000 , 2000 and 5000 followers, which an online marketer can buy easily. But it’s not a guarantee that these are your prospects, if not than your money is not utilized and again you have to search for the prospect. For approaching correct prospect online marketer always try to buy targeted twitter follower.

These websites help attract thousands of followers that you can keep informed about your product or service you just have to give an offer to move them into your network. Both the above ways are useful in case of online marketing. For promoting their product online marketer always searches for a place where they can promote their product to a large number of audience so they can target their prospect easily and at affordable prices.

Using Promotional Gifts As Part of Your Christmas Marketing Campaign

When it is still October, Christmas feels like it is still ages away and any references to the festive season usually result in people saying it is too early to worry about Christmas. As soon as November comes around though that all changes, and all of a sudden there aren’t all that many diary pages between now and the big day.

For many businesses Christmas is the busiest time of the year as shops and restaurants brace themselves for the seasonal onslaught, while offices and corporations gear up to reward their staff and customers for their efforts over the year.

Christmas is a competitive time as companies jostle to be the shining star of the holiday season and stand out from their competitors, and many go to great lengths to stand out from the crowd.

Whether it’s starting their festive campaign at the beginning of October or launching a lavish, expensive campaign, every business that relies on the festive season for the bulk of their turnover will investing heavily in their promotional campaign.

As well as the obvious promotional avenues such as TV and magazine advertising, businesses should not underestimate the importance of promotional gifts as part of their festive campaign.

Christmas is a time for giving and so promotional gifts tie in very nicely with that notion of festive cheer. In a tight market where people are looking for value for money, promotional gifts such as giveaways with products are an effective way of enticing people to choose your brand over anybody else’s.

Promotional gifts are also effective when used during festive parties or conferences as a way to get your brand noticed and remembered over the Christmas period. Even during tight economic times, Christmas is one of the few occasions where people are looking to spend money, so to associate your brand and your promotion with the festive period will give you a massive boost.

Promotional gifts aren’t an end in themselves but they should be considered as an important part of a festive campaign. Relevant and practical branded items are an effective way of getting your efforts noticed and are an essential part of promoting any campaign.

If you are considering using promotional items to promotion your corporation brand, please contact us for more information. We have all of the expertise you’ll need.

Provided by DMG