Fred Krickel
Senior Art Director
Fred specializes in the collaborative process of effectively turning a creative brief into a concept, then into well-coordinated visual and writing perfection. His role for the past seven years has been to design attention-getting visuals that make the reader stop and react. Fred has a unique ability to grasp highly technical, medical and clinical input and translate it into audience-appropriate concepts that ultimately yield results. His work has earned numerous awards including recognition from the Los Angeles County Woman’s Advertising Club and Orange County Ad Club. He has also won Lucy, Addys and MLA awards.
Fred holds a Bachelor of Fine Arts degree from San Diego State University, and a Bachelors degree from the Art Center College of Design.
