Archive for the ‘Events and Tradeshows’ Category

Tradeshows are Expositions of Opportunities

Many businesses overlook the power of a tradeshow or even community business exposition for getting the word out about their goods or services. Depending on the anticipated crowd, these shows can deliver massive exposure both to potential business clients and the general public at large. Other types of shows are ideal for adding to the knowledge base a business has and learning about advancements in industry related fields.

Trade shows are devised in a number of different ways, with each offering their own brand of potential benefits for participants. Show types include:

  • Industry trade shows. These are devised for like businesses to get together to network, share ideas and even drum up some potential business. Typically, the general public isn’t invited to attend these shows, but the opportunity to learn and share ideas can be more than worth the price of admission. Plus, depending on the industry in question, media might be present at the show, which could result in some serious free advertisements.
  • Technical trade shows. These are designed for those in the technical fields. Also meant to include networking and educational sessions, having a booth at one of these shows can net potential clients and at least some industry exposure. Whether attending to show items or services, or for the benefits of attending learning sessions, these shows are valuable for many businesses.
  • Educational tradeshows. Not necessarily meant for selling a product, these shows are good to attend for those who want to learn more about what they do and get cutting edge ideas that might have an impact on a certain field.
  • Community business expositions. These are generally put on by local chambers of commerce. They are ideal for service and sales-based companies to get their names, goods and services out to the general public. The shows are generally highly advertised and are attended by potential clients, customers and other businesses. They’re ideal for getting the word out to many different types of people at a single time.

No matter what type of business you have, it’s very likely it would benefit from your attendance at trade shows. While not all shows are meant for businesses strictly to market themselves, most are ideal for doing so.

If you intend to bring your business and its wares to the general public at a tradeshow, there are a few things to keep in mind:

  • Display. You’ll want something attractive that quickly shows people who pass by your display what you do and who you are.
  • Focus. A good display is focused on one or two main ideas for pulling viewers in. The appearance should be clean, but flashy enough to catch attention. The attention, however, should be kept on your business’ strong suits.
  • Giveaway items. A good display will bring people in, but it’s the giveaways that bring them back to your business. Items should clearly display the company’s name, telephone number and at least a brief explanation of what the company does or sells if it’s not evident in the name.

Tradeshows are wonderful for businesses for a number of reasons. Whether they’re purely educational or meant to help a business get its name out there, a good tradeshow can be great for a business that needs to improve itself. Don’t miss out on the good opportunities that come your way.

The Importance of Tradeshow Giveaways

Trade shows are the perfect place to meet potential customers, as well as being used as a social networking resource. Obviously, your number one priority at the event should be to have a stunning, eye-catching trade show display that will appeal to your target market and intrigue them to visit your display booth. However, what incentives are you giving these visitors that will make them feel that it was worth their time to stop by your exhibit? This is where trade show giveaways come in. 

Promotional giveaway items should be used to make you more memorable, and should communicate your marketing message effectively. So, what items will you plan on giving away? Susan Friedmann, The Tradeshow Coach, explains that the first step is to figure out what your objective is. Once you have a clear goal, it should be much easier to decide which giveaway items would help you achieve this goal.

You should have different sets of items to be given away.  A pen with your company’s name and logo on it can get you remembered each time the pen is used.  However, for the potentially more serious customer, perhaps a package of eye catching literature on your company would be more appropriate.  After a few minutes of speaking with your visitor, you should be able to figure out into which category they fall.

These items should not be given to just anyone, but only to those people who have given you the opportunity to talk to them about your products or services. If every single person walking by your display booth is given your promotional item, you and your company are not going to be remembered. The chances are very high that many of the people who will take your product without speaking to you are not interested in what you have to offer.

It is very important to have your logo, contact information, and your marketing message imprinted to the item. This way, the visitors will remember who the promotional items were from long after the show is over. Handing out discount coupons that require the potential customers to contact your company to redeem them is a very effective way to increase your future sales.

How will you be able to track the effectiveness of these promotional items? One way is by doing post-show follow up calls and finding out if they remembered you and if the item was useful to them. Another way to track the success of these giveaway items is by having a meeting with your booth staff to find out if these items attracted a specific target audience to your booth.

As I stated earlier, it is extremely important to have a trade show booth that will draw people in to your booth. Nevertheless, trade show giveaways will give potential customers an incentive to actually speak to you and find out more about your products or services. 

United States 5/19/2009 (TransWorldNews)