Email marketers that step up to the challenge and increase relevance through segmentation, lifecycle and triggered email programs will reap the rewards, such as increased website traffic.
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Mobile marketing is evolving from a concept of SMS to just about everything: email, apps, Web, search, social media, location-based programs, etc. This will allow you to reach your customers through a broad spectrum of technologies.
Analyze your customer database to uncover which of your subscribers are not only most loyal, but most engaged with your brand via email, social networks and other channels. Once identified, these most active people can be targeted with special email programs designed to encourage sharing with social networks, writing reviews, contributing content, etc.
