Archive for the ‘Fresh Bits Archive’ Category

Fresh Bits October 2009

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New Clients

Dailey Marketing Group is proud to welcome two new clients who have chosen to work with our experienced team – Biosense Webster and ThermoGenesis. Both of these companies are leaders in their respective industries, and Dailey Marketing Group is thrilled for the opportunity to help them advance their brand and market positions.

Biosense Webster, a Johnson and Johnson company, pioneered electrophysiology catheters more than 30 years ago and continues to drive advances in diagnostic and therapeutic catheters and 3D mapping and navigation systems. As the global leader in navigation systems, the company’s CARTO® System Technology is present in leading hospitals and teaching institutions across the globe.

ThermoGenesis has been a leader in developing technology for the processing, isolation and preservation of blood components for over a quarter of a century. From stem cells to platelet rich plasma, every Thermogenesis product shares a commitment to unsurpassed precision and quality.  From blood processing to cellular isolation to cryopreservation and controlled thawing, ThermoGenesis systems consistently achieve superior cell viability and yield while providing uncommonly efficient processes and unparalleled dependability.

Fresh Thoughts

As the holidays are drawing near, it’s time to start thinking about gifts for clients and employees. Each company is different, and some have set rules on gift giving, so make sure to check with your HR department or read your Employee Handbook before deciding on how to handle the holiday presents this year. If you are able to give gifts to people, finding the perfect one can be tricky. For help in finding that perfect gift, or ordering multiple quantities of the same item, visit our Promotions company, DMG Promotions at dmgpromotions.com and let one of the Product Experts help you find what you are looking for!

eMail Blasts

Does your company send out eMail blasts with any frequency at all? If so, you may be interested in our new service to help manage eMail blasts. DMG now offers an in-house solution for simultaneously pushing out an unlimited number of emails in a HIPPA-certified environment. Additionally, our service is white listed to help ensure emails reach the intended targets without black list obstacles and rejections. Our pricing model permits you to choose from monthly use or bulk purchase options for economical per email price points. Contact us today at 1.888.DMG.MKTG to discuss how we can help with your email needs!

View the Entire Edition of Fresh Bits October 2009

Fresh Bits July 2009

View the Entire Edition of Fresh Bits July 2009

Team Dailey Expands

What better way to kick off our new eNewsletter than by introducing a new member of the DMG team. We’re pleased to announce that Jeff Turcotte has joined DMG as Vice President and General Manager. Jeff is responsible for the day-to-day operation and long-term growth of Dailey Marketing Group. “He will focus primarily on the agency side of the business,” says DMG Principal and COO Jeff Dailey. “Jeff has a tremendous amount of agency management and sales and marketing experience that will benefit our existing clients.”

Turcotte says that while his background is largely health care and medical, he likes the variety of industries DMG serves and feels that variety benefits them all. “There can be a sort of cross-pollination of ideas between industries – and DMG certainly has the full range of services to provide complete marketing communication programs. Right now I’m evaluating procedures and will add some new disciplines to ensure that the programs we recommend are as strategically targeted as possible.”

As for why he joined DMG, Jeff says our diversity of services – especially our eMarketing capabilities – were of interest. “I like taking an integrated approach, and e-tools have become – or will rapidly become – a key part of most marketing programs.”

“It’s exactly the right fit because I’m now able to focus on DMG’s other divisions,” says Jeff Dailey. “It’s nice to know that while I’m overseeing DMG Promotions and eTargeting – and busy launching Senior.com – Jeff is taking great care of the agency.”

Click here to read Jeff’s bio.

fresh thoughts

During Unstable Financial Times – Focus on Your Brand

Most companies in 2008 experienced changes in their business due to the economic downturn of the country. Many of us saw businesses filing for bankruptcy or laying off employees due to reduced sales and low consumer spending.

So what impact does this have on customers wanting to conduct business with your company? How does this affect your company’s brand identity? How do you bridge the gap between your brand image and your brand identity? Why is this a good time to relook at your company’s brand?

Read more on Focus on Your Brand.


View the Entire Edition of Fresh Bits July 2009