Events, big and small, have historically been an important marketing tool. Internet Week New York, consisting of over 200 smaller events, and Social Media Day, comprising over 700 Meetups across six continents, show the power of social media to significantly transform the impact of an event to achieve a variety of goals. Social media was ...
Top 10 Guide to Mobile Ad Campaign Readiness
If all the hullabaloo about iPads, iPhones, and iAds wasn’t enough to get you (finally) interested in mobile advertising, how about these convincing recent stats? Pew Internet just released a report about U.S. mobile access, citing 40 percent of adults use mobile phones for accessing the Internet, e-mail, or instant messaging, a figure that jumped ...
Don’t Let Your Data Go Sour
As Web reporting and analytics gets more mature as a technique and as an industry, I sometimes hear organizations saying “We’ve finished our Web analytics implementation now and we’re on to the next project.” It’s as if the implementation of Web analytics in a business is seen as an event rather than as a process. ...
A Handful of Questions Every CEO Should Ask
CEOs (and CMOs) need to ask certain high-level but tough questions of their digital marketing team and agency. This can be a hard task when new digital programs involve something they may not have direct experience with or when the language employed is often a tangle of acronyms and terms for which they have no ...
For Online Advertising, Media Consolidation Is A Good Thing
Much has been written about the “long-tail” concept since Wired’s Chris Anderson popularized the idea in 2004. But for all the discussion about how effective long-tail strategies are for search-engine optimization, viral marketing, web retailing and social-media marketing, it seems that many online advertisers — especially display advertisers — are missing the boat. Media continues to ...
Nielsen: This Isn’t Your Grandfather’s Baby Boomer
NEW YORK (AdAge.com) — Get ready: Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and ...
Learning More About SEO
SEO (search engine optimization) is one of the today’s most popular Internet marketing technique used in the industry. It mainly uses the capability of search engines to bring traffic to a website. And because search engines are heavily used by users, as a means for searching information across the World Wide Web (WWW), SEO quickly ...
