Google Inc said that it expects the rates that companies pay for search ads on mobile phones could surpass the rates of its existing PC-based ad business thanks to the growing popularity of powerful smartphones. Google Engineering Vice President Vic Gundotra did not say when he expected the crossover in the so-called cost per click of ...
First-timers Comprise 80 Percent of Business Blog Traffic
Contrary to the widely held belief that the majority of business-related blog traffic is made up of loyal audiences, a recent study reveals just the opposite. Marketers must develop blog and social media content for first-time visitors in order to be effective, according to the survey conducted by Compendium, an enterprise platform for social media ...
Is Content King? Then Distribution Is Crown Prince
Great Content Does Not Mean It Will Find An Audience In the next decade, we will see significant changes to the way that content is created, monetized and experienced. During the next few years, existing media players will begin to increasingly face the realities and challenges that those of us online have always dealt with — ...
Apple Sets Out to Reinvent Mobile Ads
In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads ‘Suck’ Less NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? CEO Steve Jobs is reported to have said, “Mobile ads suck,” and in the wake of its purchase of mobile ad ...
New Gmail Channel Pits Google Against Facebook
Google Inc. opened a new social hub in its e-mail service on Tuesday, leaving little doubt that the Internet search leader is girding for a face-off with Facebook. The new Gmail channel, called Google Buzz, includes many of the features that have turned Facebook into the Web’s top spot for fraternizing with friends and family. It comes ...
Is Twitter the Next Second Life?
If you’re a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It’s possible that this Twitter thing may just take care of itself. In the middle of last year, Twitter’s growth slowed from 7.8 million new users a month to 6.2 million, according to a recent study from RJ Metrics. That ...
A Little "i" to Teach About Online Privacy
A LITTLE blue symbol is carrying big implications. Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening. Jules Polonetsky, the co-chairman and director of the Future ...
