Marketers, hold off on Foursquare — for now. That’s the verdict of Forrester Research on location-based start-ups, which, despite their reputation as the hot new media, are still too small for major marketers. The research firm finds that these heavily-hyped apps currently make sense mainly for brands seeking male influencers. In a study out today, Forrester ...
Most Brands Still Irrelevant on Twitter
Attention brands: Twitter users aren’t talking to you or about you. In fact, they barely know you exist. That’s one of the conclusions of a six-month analysis of the service’s ubiquitous 140-character messages conducted by digital agency 360i and released today. Despite marketers’ embrace of the medium, brands are finding themselves on the outside of the ...
13 Great Tips for Getting Emails into Your Customers Inbox
Legitimate email marketers still have to contend with spam filters. Consider the filters while you are designing and writing your email. Maintain a good balance of graphics to text in your HTML emails. Many experts recommend you try to maintain a balance of 60% text and 40% graphics. Never send an email that is one big graphic. In ...
Behavioral Economics Helping Marketers Better Understand Consumers
The next time you’re standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, ask yourself why. The answer might be rooted in behavioral economics 101. Marketers and their agencies have been trying to decode why consumers buy what they do since the 1920s, when N.W. Ayer ...
Business-to-Business Brands in the Internet Age
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains that sentence. Yet, the Internet has created an environment that makes that statement truer than at any prior point. The Internet enables incredibly fast access to an enormous amount of information and provides connectivity and community that can empower buyers. According to ...
Hispanic Market Hits Tipping Point
NEW YORK (AdAge.com) — If you’re looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the ...
Information Architecture 101
Ideally, if you were going to build a house from scratch you would first start by understanding who would be living in it and what their patterns of behavior are. How many people will be occupying the house? What are their ages? What tasks will they perform? What do they need? With that in mind, ...
