Last week, I had the chance to attend a keynote on mobile – and even more broadly, the notion of connectedness – given by Emily Nagle Green, president and CEO of Yankee Group and author of “Anywhere.” I found myself furiously taking notes because the themes and questions that Emily shared struck me as absolutely essential ...
Social Objects And CPG Marketing
If you asked someone “What is it that anchors a brand, product, or service-oriented online community, or other social application?” what would they say? If they answered, “the brand, product, or service…” you’d be right to question it further. It’s not a trick. It’s a realization that brands, products, and services – and the things related ...
Apple Could Jump-Start Mobile Advertising, Challenge Old Media
Apple Inc. Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1, introducing yet another disruptive force in the media industry. The rise of digital advertising already has weighed heavily on traditional media businesses–such as publishing, radio and television–and the nascent mobile market is expected ...
The ‘Craigslist Effect’ Spreads To Content As Free Work Fills Supply
After Andrew Brining took the bar exam two years ago, he had plenty of time on his hands, and he made a habit of perusing sports news online as he awaited the results. The 31-year-old San Francisco Giants fan, however, found the predictably captious nature of sports coverage frustrating. “It’s perversely counterintuitive,” he said. “You’re ...
Search Marketers Turn To Twitter’s Real-Time Search
Search marketing isn’t all about Google these days. Marketers are starting to get savvy about using Twitter search to promote their Web sites and brands, experts at the Search Engine Expo in Seattle said on Monday. They aren’t simply searching Twitter for users that mention their company and then responding to them. “That’s easy to do and ...
SEO vs. SEF
In my years in the search engine optimization industry, I have heard so many tales of Web design firms that claim to do SEO (define). Or, there are stories about programmers/IT folks who tell their superiors, “I’ve got search engine optimization handled.” All too often, these folks really don’t have a clue. This is not the ...
The Do-It-Yourself Website Promotion Tricks
You have your own website, now what? In order to succeed online, you will need website promotion so your site would be visible to everyone connected to the Internet. It is a common belief that all websites are searchable by search engines. It’s not as simple as it seems. Website promotion entails a lot of ...
