How to Brand Your Business and Position it for Success

For small businesses, having a well-established brand with a loyal customer base is critical to both immediate and long-term success. While investing money in brand developing tools may be costly, building a suite of business cards, postcards, signs, banners, brochures and other products that give your business a professional look can be easily and inexpensively […]...

Experts Expect Smartphones to Overtake Personal Computers in 2012

Smartphones are steadily becoming commonplace devices for everyone from professionals to busy moms. Users of these devices now instinctively turn to their phones for tasks that previously they would only have accomplished on a computer, over the phone or in person. These tasks include surfing the Web, obtaining driving directions, connecting via social media, and […]...

How SEO’s Can Grow Your Business?

Business owners are always looking to maintain stable business and steadily increase their demand. They must constantly be aware of new marketing strategies that cater to their target demographic. As our community changes through time, so do the needs of our community. More and more people are relying on their connection to the Internet for […]...

Dare To Be Different In Your Marketing

Do you want to attract the attention of more potential clients and customer? Then it’s time to dare to be different. Over the last five years our marketing departments have become complacent. Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone elses idea, change a few […]...

Direct Marketing Continues To Grow

According to the Direct Marketing Association’s yearly report, The Power of Direct Marketing, direct marketing is anticipating growth in all areas, including expenditures, return on investment (ROI), sales and employment this year. This is despite an economy that is lagging in most areas. “For the first time ever, direct marketing represents more than 50 percent […]...

Niche Marketing: Targeting The Best Prospects

Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. They are afraid to pursue a market niche because they fear they’ll lose business by turning away customers. But this ‘take all comers’ approach is not very effective. It’s hard to stand out when you market your business without […]...

Creating Powerful Promotional Marketing

The Promotion Trends Report by Promo Magazine, revealed that promotional marketing was part of an overall marketing strategy for over two-thirds of all firms. The line is blurring between advertising and promotions budgets. This signals a strong trend of businesses adding promotional marketing to their overall advertising budget. What is Promotional Marketing? Promotional marketing is […]...