As Web reporting and analytics gets more mature as a technique and as an industry, I sometimes hear organizations saying “We’ve finished our Web analytics implementation now and we’re on to the next project.” It’s as if the implementation of Web analytics in a business is seen as an event rather than as a process. ...
A Handful of Questions Every CEO Should Ask
CEOs (and CMOs) need to ask certain high-level but tough questions of their digital marketing team and agency. This can be a hard task when new digital programs involve something they may not have direct experience with or when the language employed is often a tangle of acronyms and terms for which they have no ...
For Online Advertising, Media Consolidation Is A Good Thing
Much has been written about the “long-tail” concept since Wired’s Chris Anderson popularized the idea in 2004. But for all the discussion about how effective long-tail strategies are for search-engine optimization, viral marketing, web retailing and social-media marketing, it seems that many online advertisers — especially display advertisers — are missing the boat. Media continues to ...
Nielsen: This Isn’t Your Grandfather’s Baby Boomer
NEW YORK (AdAge.com) — Get ready: Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and ...
Learning More About SEO
SEO (search engine optimization) is one of the today’s most popular Internet marketing technique used in the industry. It mainly uses the capability of search engines to bring traffic to a website. And because search engines are heavily used by users, as a means for searching information across the World Wide Web (WWW), SEO quickly ...
10 Tips For Creating A Winning Mobile Strategy
Last week, I had the chance to attend a keynote on mobile – and even more broadly, the notion of connectedness – given by Emily Nagle Green, president and CEO of Yankee Group and author of “Anywhere.” I found myself furiously taking notes because the themes and questions that Emily shared struck me as absolutely essential ...
Social Objects And CPG Marketing
If you asked someone “What is it that anchors a brand, product, or service-oriented online community, or other social application?” what would they say? If they answered, “the brand, product, or service…” you’d be right to question it further. It’s not a trick. It’s a realization that brands, products, and services – and the things related ...
