What better way to kick off our new eNewsletter than by introducing a new member of the DMG team. We’re pleased to announce that Jeff Turcotte has joined DMG as Vice President and General Manager. Jeff is responsible for the day-to-day operation and long-term growth of Dailey Marketing Group. “He will focus primarily on the agency side of the business,” says DMG Principal and COO Jeff Dailey. “Jeff has a tremendous amount of agency management and sales and marketing experience that will benefit our existing clients.”

Turcotte says that while his background is largely health care and medical, he likes the variety of industries DMG serves and feels that variety benefits them all. “There can be a sort of cross-pollination of ideas between industries – and DMG certainly has the full range of services to provide complete marketing communication programs. Right now I’m evaluating procedures and will add some new disciplines to ensure that the programs we recommend are as strategically targeted as possible.”

As for why he joined DMG, Jeff says our diversity of services – especially our eMarketing capabilities – were of interest. “I like taking an integrated approach, and e-tools have become – or will rapidly become – a key part of most marketing programs.”

“It’s exactly the right fit because I’m now able to focus on DMG’s other divisions,” says Jeff Dailey. “It’s nice to know that while I’m overseeing DMG Promotions and eTargeting – and busy launching Senior.com – Jeff is taking great care of the agency.”

Click here to read Jeff’s bio.

fresh thoughts

During Unstable Financial Times – Focus on Your Brand

Most companies in 2008 experienced changes in their business due to the economic downturn of the country. Many of us saw businesses filing for bankruptcy or laying off employees due to reduced sales and low consumer spending.

So what impact does this have on customers wanting to conduct business with your company? How does this affect your company's brand identity? How do you bridge the gap between your brand image and your brand identity? Why is this a good time to relook at your company's brand?

Read more on Focus on Your Brand.