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Fred Krickel

Creative Director

Fred specializes in the collaborative process of effectively turning a creative brief into a concept, then into well-coordinated visual and writing perfection. He has managed the creative team for Dailey Marketing Group for the past five years, including writers and production staff, to design attention-getting visuals and headlines that make the reader stop and react. Fred has a unique ability to grasp highly technical, medical and clinical input and translate it into audience-appropriate concepts that ultimately yield results. His work has earned numerous awards including recognition from the Los Angeles County Woman's Advertising Club and Orange County Ad Club. He has also won Lucy, Addys and MLA awards.

Fred holds a Bachelor of Fine Arts degree from San Diego State University, and a Bachelors degree from the Art Center College of Design.


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