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Meet Our Team |
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Kay Pegram
Senior Copywriter |
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Kay Pegram has extensive experience in B-to-C and B-to-B
copywriting for health care accounts, in addition to
her experience in banking, high-tech, home fashions,
telecommunications and not-for profit. She has written
to the needs of a variety of health care audiences including
prospective customers, health plan members, providers,
administrators, employers, health plan employees, and
health insurance brokers and consultants. Her clients
have spanned a wide range of health care categories,
including hospitals, managed care organizations, behavioral
health companies, pharmacy benefit management companies
and educational institutions.
She has been part of the creative team on projects involving
health improvement programs, employee wellness initiatives,
behavioral health managed care, depression screening
and employee wellness. Because of her management experience
on "the client side," Kay is able to "see
the big picture," quickly understanding clients'
goals. She asks the right questions that allow her to
write copy that is easy to understand and, most important,
that achieves measurable results. Her writing experience
includes direct mail, newsletters, brochures, websites,
sales support materials and internal communications
for Dailey Marketing Group over the past seven years.
Prior to focusing on copywriting, Kay held managerial
and executive positions in customer service, finance
and marketing at several mid-sized companies in Los
Angeles and Chicago.
Kay holds a Bachelors degree from the University of
California at San Diego and an MBA from UCLA's Anderson
School.
Back to Our Team |
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